Spread the culture of thanks
Who has never felt the warmth of being recognized by, or granting recognition to, someone else?
A sign of gratitude passed from one person to the next, each Joie carries a personal message — a hello, a bravo, a thank you — and a chosen effigy.
Joies cannot be copied, only transmitted. Issued for one euro each, they are not convertible: their value is not economic but psychological.